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Robert is a Marketing and Sales Intern at InterceptEFT.
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Stating what you do is a clear and well understood explanation of your organization's products and services. Consumers can easily compare attributes of different offerings and clearly weigh their options. The problem with just describing what your organization does doesn't inspire your audience.
"Martin Luther King didn't have a plan, he had a dream".
The hundreds and thousands of people that stood in the streets to protest for a human rights movement didn't do it for Martin Luther King as an individual but for the belief in his dream. People need to align their beliefs with similar beliefs to avoid cognitive dissonance - "the uncomfortable feeling of having two contradicting ideas simultaneously".
Understanding consumer behavior is a difficult but very important concept to grasp. If you were to think of an organizational leader in innovation, you may think of Apple. If Apple was like everyone else, you might have considered purchasing an MP3 player made by Dell instead of Apple's iPod. What makes Apple so unique is their dedication to challenge the status quo, and their belief in thinking differently. They don't tell you what they offer and why you should buy from them instead they tell you why they challenge the status quo and how they think differently to make the right product for the right people.
I strongly believe in the concept of asking why instead of what because it gives me a sense of security in my actions and decisions. Having strong internal motivation for a particular purpose conveys through to your audience and gives them a "feels right" sensation. Consumer can relate with these beliefs and "feel right" about choosing your products and services. In conclusion people don't buy what you do; they buy why you do it.
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I recently purchased the new Blackberry Curve from Verizon, and haven't looked back since. Adding a new application almost every day, I am able to connect with the world at an unprecedented level. My life is integrated within the mobile world, and I am able to access relevant information at the speed of the network. Companies facilitate interactive communication to promote a greater brand recollection and positive attitudes.
The need for mobility has become a necessity for a growing amount of consumers. Many organizations have adapted their marketing budgets to accommodate the need for digital marketing. New platforms such as iAd by Apple allow third-party developers to embed advertisements directly into applications. The key benefit of digital marketing is it allows companies to directly communicate with their consumers.
Digital marketing offers unlimited potential for organizations and consumers alike. As the product design becomes sleeker and the mobile software becomes easier to use, consumers will adapt exponentially.
Here are a couple tips for those college students who are considering an internship:
Robert Mattson's blog archive
Robert is a Marketing and Sales Intern at InterceptEFT.
Contact Robert
Instead of asking what, ask why
by Robert Mattson (Marketing and Sales Intern), June 21, 2010 The idea people don't buy what you do, they buy why you do it was first introduced to me by a motivational speaker. He looked at the most influential people and organizations and described how all of them act and communicate by first asking why they do what they do.Stating what you do is a clear and well understood explanation of your organization's products and services. Consumers can easily compare attributes of different offerings and clearly weigh their options. The problem with just describing what your organization does doesn't inspire your audience.
"Martin Luther King didn't have a plan, he had a dream".
The hundreds and thousands of people that stood in the streets to protest for a human rights movement didn't do it for Martin Luther King as an individual but for the belief in his dream. People need to align their beliefs with similar beliefs to avoid cognitive dissonance - "the uncomfortable feeling of having two contradicting ideas simultaneously".
Understanding consumer behavior is a difficult but very important concept to grasp. If you were to think of an organizational leader in innovation, you may think of Apple. If Apple was like everyone else, you might have considered purchasing an MP3 player made by Dell instead of Apple's iPod. What makes Apple so unique is their dedication to challenge the status quo, and their belief in thinking differently. They don't tell you what they offer and why you should buy from them instead they tell you why they challenge the status quo and how they think differently to make the right product for the right people.
I strongly believe in the concept of asking why instead of what because it gives me a sense of security in my actions and decisions. Having strong internal motivation for a particular purpose conveys through to your audience and gives them a "feels right" sensation. Consumer can relate with these beliefs and "feel right" about choosing your products and services. In conclusion people don't buy what you do; they buy why you do it.
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The world at your fingertips.
by Robert Mattson (Marketing and Sales Intern), June 1, 2010 Digital marketing has taken the advertising industry to a whole new level. With the new innovative mobile products such as smart phones, companies are able to communicate with their customers when and where they want. Technology allows organizations and people to stay connected on many different levels and ultimately it helps facilitate productivity.I recently purchased the new Blackberry Curve from Verizon, and haven't looked back since. Adding a new application almost every day, I am able to connect with the world at an unprecedented level. My life is integrated within the mobile world, and I am able to access relevant information at the speed of the network. Companies facilitate interactive communication to promote a greater brand recollection and positive attitudes.
The need for mobility has become a necessity for a growing amount of consumers. Many organizations have adapted their marketing budgets to accommodate the need for digital marketing. New platforms such as iAd by Apple allow third-party developers to embed advertisements directly into applications. The key benefit of digital marketing is it allows companies to directly communicate with their consumers.
Digital marketing offers unlimited potential for organizations and consumers alike. As the product design becomes sleeker and the mobile software becomes easier to use, consumers will adapt exponentially.
What an opportunity...
by Robert Mattson (Marketing and Sales Intern), Jan. 11, 2010 The challenging job market has made it crucial for college students to gain real world job experience prior to their graduation. Internships offer a great opportunity to apply your fundamental understanding of classroom concepts in a practical industry sense. Internships give a chance to explore particular careers further, applying specific training that isn't available in the classroom. It also gives a chance for students to network with local business, giving them an opportunity to set foundations for potential employers.Here are a couple tips for those college students who are considering an internship:
- Put all your eggs in one basket: Find the one internship that is right for you and put all your emphasis on obtaining it.
- Explore your passions: Determining your likes and dislikes throughout the internship will be helpful in shaping a healthy career.
- Learn from your mistakes: This experience is a trial and error process. Many of your work habits will change overtime. Some things just don't work in different work environments.
- Take as much as you can: Use the internship as an opportunity to give yourself a competitive advantage over the other students. Office experience for example is required for many entry level positions.